On April 4, 2011, Beachbody was awarded a $2.15 million dollar judgment against a Florida-based counterfeiter who was using eBay to offer and sell counterfeit P90X products. (When will they learn that it doesn’t pay to steal P90X – or any of our programs for that matter?!?)
In addition to awarding us more than $2 million in damages, the court ordered the counterfeiter, Play to Wynne Solutions, Inc. to cease all counterfeiting activity and turn over to Beachbody all products for destruction. We will now see what assets we can seize from this company and the individual behind it.
While the piracy battle will always continue, it’s great when a judge shares the same disdain for this illegal activity and looks to protect the integrity of our intellectual property.
Major kudos to our Legal and Anti-Piracy teams who remain ever vigilant in hunting down the pirates and counterfeiters who think that’s okay to steal our products! They continue to bring the fight to these pirates, whether they are large-scale operations or individuals burning them for a buddy. The message to them is clear: YOU CAN’T HIDE!
Beachbody will not stop when it comes to protecting its valuable products and to ensuring that our customer and Team Beachbody Coaches have the real deal in terms of tools and resources to help people succeed as we work together to End The Trend of obesity.
To report any pirated or counterfeit Beachbody products, please email [email protected]
http://www.carldaikeler.com/2011/04/beachbody-wins-another-anti-piracy-judgment/